World Rowing
Digital Content | Creative Strategy
Production of high volume, high value content for World Rowing’s social channels during international events.
About the work
We produce high volume vertical social content during international rowing events across the globe, also managing organic social media channels (Instagram & TikTok) during race days, providing relevant live race information alongside engaging content and enhancing the brand presence of the federation.
The majority of our deliverables constitute 15-45s engaging vertical videos, partnered with trending soundtracks. In most cases, content is edited and delivered across platforms within hours of being shot, to capitalise on peak audience interest.
Results
Through 2025 our content achieved an average of 1.65million views per event on Instagram alone, including one event reaching 2.75million views.
On average, we aim to output 7-10 pieces of content per race day, generally totalling around 30 deliverables per event.