World Rowing
Digital Content | Creative Strategy
Production of high volume, high value content for World Rowing’s social channels during international events.
About the work
We work with World Rowing on a regular basis to produce a high volume mix of both informative and ‘viral’ video content for social platforms, supported by high quality stills, at various international rowing events throughout the season.
We also manage organic social media channels (Instagram & TikTok) during race days, providing relevant live race information alongside content and enhancing the brand presence of World Rowing.
The majority of our deliverables constitute 15-45s engaging vertical videos, partnered with currently trending soundtracks. In most cases, content is edited and delivered across platforms within hours of being shot, as audience interest tends to peak midway through a multi-day event.
Results
Through 2025 our content achieved an average of 1.65million views per event on Instagram alone, including one event reaching 2.75million views.

