Hunter’s Yard
Digital Content | Graphic Design | Creative Strategy
Continued relationship building marketing initiatives and producing content with a heritage client.
About the work
Hunter’s Yard is home to the Norfolk Heritage Fleet Trust, a charity supporting youth sailing initiatives on the Norfolk Broads. Their main source of funding comes from holiday rentals of their classic 1930s cabin yachts. Our continued relationship with Hunter’s sees us provide a multitude of services, from stills and video content production, through to paid advertising, email marketing, and print design.
Results
Across our initiatives, we have seen an increased brand presence resulting in significant growth across digital channels, a more cohesive outward-facing brand image, and more importantly secured holiday and sailing course bookings.
Paid Social Advertising
We regularly run paid social and search campaigns for Hunter’s throughout each season, having developed a full sales funnel with detailed customer tracking from start to finish, allowing us to calculate tangible ROAS and continuously adapt approaches.
Organic Social Management
Halfway through 2025, we took over some of Hunter’s organic channels. We saw average organic views increase from 950 / reel to 39,000 per reel, including two reels which reached 500,000 organic views between them. Additionally, Facebook follower count doubled to 10,000.
Before
After
“The FORTO team regularly run a number of projects for us…they manage the process from start to finish - creating content, managing campaigns and reporting on data. They are creative, inventive, work to schedule and are good value for money - as well as being pleasant to deal with which is important to us”
- Martin Whitaker, Operations Manager
